Driving traffic to a website can be a challenging and tedious task even for an expert marketer. So, what comes to their rescue is an effective email campaign helping them reach out to a wider audience, enabling them to build relationships with customers. According to Direct Marketing Association, email marketing has an ROI of around 4,300% giving online marketers the motivation they need to go ahead with their next email campaign targeting their specific customers.
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https://www.esalesdata.com/ecommerce-businesses-need-focus-email-marketing-2017/
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